Volume II, Issue 4, April 15, 2013
Rewarding Your Sales Force With A Green Jacket
If you know anything about golf, you know about the green jacket… the prize for winning the Masters! The Masters Tournament is the most coveted of the four major championships. Most players say they have dreamed of donning the green jacket since their youth. So what makes this tournament so special; the beauty of the course, the prestige’s Augusta National Golf Club, the $1.4 million purse, the great Bobby Jones who founded and helped design Augusta in 1933, co-founded the Masters Tournament, was the most successful amateur golfer ever (not earning any money for competing), and the only player to claim a “Grand Slam,” winning all four major championships in a single calendar year (1930), or is it the green jacket itself?
I dare say, it IS the illusive green jacket. The aura around the green jacket has been created over time, having one represents membership into an exclusive club, one of prestige and accomplishment. Bobby Jones himself demonstrated that it wasn’t about the money, it was about the game, the honor among men, and yes… the win. When the green jacket is put on the winner it represents they have earned the right to be counted among the best.
Salespeople who seek to be among the illusive top tier will win for the honor, the prestige, and the right to be in the club… those are the folks you want on your team! So, when looking for your next hire, ask “Are you hungry?” “Are you hungry for winning?” “Are you hungry for being number one?” “Are you hungry for wearing the green jacket, and all it represents?” Now create the exclusive club and watch them compete… you win!
Of course, $1.4 million is nice to have, and certainly a motivator… sign me up.